The thin temples and rounded cat-eye brow of the Cheetah were first seen in 1988 and had a long run as the signature Smith women's frame. The re-release of the Cheetah is meant to capture that same balance of getting outdoors but doing it with style.
Originating from Sun Valley, Idaho, Smith was founded in 1965 with the invention of the first snow goggle featuring a sealed thermal lens and breathable vent foam. With 50 years of innovation and design experience, Smith is widely known today as an industry leader that pioneers advanced eyewear and helmets that incorporate dynamic technologies, optimized performance and clean styling to fuel fun beyond walls.