prAna was started in a garage in Carlsbad, California back in 1992. At that time yoga and climbing gear left a lot to be desired, so Beaver and Pam Theodosakis decided to create their own stylish and sustainably made clothes. They sewed the first pieces themselves, labeled them with tags made from homemade recycled paper, and shipped their orders in fruit boxes from local grocery stores.
The clothes we wear tell a story. From the fields where prAna’s organic cotton and hemp are grown, to the beaches where plastic bottles are harvested, to the chemicals that need to be managed upstream, to the safety and well-being of the people assembling prAna’s clothing, there is a rich and inspiring story built into each and every piece prAna creates